Hello and happy Friday!
This week we received the news we wait for all year. Elysian’s Pumpkin Pack is back! We’ll definitely be picking some up for our Labor Day camping trip. (It’s never too early for pumpkin beer, and we’ll die on that hill.)
In this week’s issue:
The new fall drink that has us running for our flannels
Your next Halloween costume is here early
The blind brewer on a mission to make beer accessible for all
[ 01 // THE FLIGHT ]
Our faves from this week
⛳️ We can’t throw a frisbee to save our lives, but throw in a flight from Minnesota’s Starry Eyed Brewing and we'll give it our best shot.
🦅 Talking Cedar Brewery brought the whole tribe together for their limited MMIW Tribal Pale Ale—with tribal artwork, brewed on tribal water, and benefiting the Urban Indian Health Institute.
🍎 Ever find yourself stuck deciding between a cozy whiskey drink and a refreshing cider? Boulevard Brewing has you covered with their new Old Fashioned hard apple cider.
🗡️ The Spirit Halloween store is so 2000-and-late. All the cool kids now get their Jason Voorhees masks from their PBR boxes.
🕹️ Dust off your joysticks and gamepads, Atari is back in liquid form in collaboration with Vice Beer Co.
[ 02 // THE PINT ]
The blind brewer making beer accessible
Jacob Viel kept getting turned down for beer jobs. He’s legally blind, and the industry couldn’t see past it.
So he built his own brewery instead.
Blind Boy Brewing sits inside a community space in Salisbury, on the south side of Brisbane. Viel runs it as founder and head brewer, and he designed the whole thing around how he actually experiences the world.
The cans are bright yellow with heavy black font, because high contrast is easier to read. The font is dyslexia-friendly, the logo is simple, and there’s real Braille on the can so you can feel for your beer. The brewery itself is equally accessible.
And the beer is extremely well received too. At the 2026 Royal Queensland Beer Awards he took home Emerging Queensland Brewer, sharing the title in the first-ever tie. Pretty sweet, especially for a guy the industry kept rejecting.
This is what we’re stoked on. Good beer should be accessible to all, regardless of your background, abilities, or situation. Jacob worked his way into an industry that was closed off. Along the way he opened the doors for himself, and is an inspiration for others to do the same.